Bettina von Hagen Chief Executive Officer
Bettina helped launch Ecotrust Forests and joined EFM as CEO in 2008. Bettina has spent the past 15 years working to promote economic viability, social equity, and environmental health in the Pacific Northwest with a particular focus on forestry. A former vice president of Ecotrust’s Natural Capital Fund and commercial banker, Bettina has over 20 years of experience in banking and fund management. She also has significant expertise in emerging markets in ecosystem services, particularly the forest carbon market, where she is involved in developing markets and protocols for high-quality forest carbon projects at the state, regional, and federal levels. Previously, Bettina was Vice President at Ecotrust for forestry programs and for the Natural Capital Fund, a $26 million fund that invests in key businesses and initiatives in the conservation economy. Prior to joining Ecotrust in 1993, she was a vice president and commercial lender at First Interstate Bank of Oregon. Bettina has an MBA from the University of Chicago and a BA from the University of the Pacific. She currently serves on the boards of the Climate Trust, Forest Trends, and the VCS Association.
Sam Baron Chief Financial Officer
Sam has nearly a decade of finance and accounting experience, ranging from financial reporting and analysis to treasury accounting. Prior to joining EFM, Sam worked as a Financial Analyst for McCormick & Schmick’s Seafood Restaurants, and as an Operations Controller for Compass Group USA. Sam Baron holds a BA from the University of Delaware.
Will Hart Forester
Will provides oversight, management and planning capacity for all forest lands currently managed by EFM. His extensive practical experience inspires his commitment to maximizing economic, ecological and social returns from effective forest management. Will has five years of on-the-ground operating experience with Washington State’s Department for Natural Resources, where he was responsible for designing timber harvests and managing timber sales, while coordinating forest operations and restoration activities. He has a M.S. in Forestry from Michigan Technological University and a B.S. from the University of Puget Sound, and is a member of the Society of American Foresters.
Tim Herms Controller
Tim oversees accounting and human resources for EFM. He has over fifteen years of experience managing the finance and accounting functions for businesses and non-profit organizations, including eight years as the Controller for the Oregon Symphony Association and Foundation. Tim received a BA from the University of Louisville where he studied Accounting and Finance as well as Environmental solutions.
Carla Hudson Office Manager
Carla manages daily office operations for EFM. Prior to joining, she worked as an office manager at a land planning and landscape architecture firm. Carla earned her B.A. from the University of Washington and is a LEED Accredited Professional.
Amrita Vijay Kumar Director, Conservation Finance
Amrita joined Ecotrust Forest Management in 2011 to lead EFM’s business development, advisory and capital raising efforts. She possesses a unique mix of private sector experience in banking, venture capital and consulting, having worked for Citigroup’s Growth Ventures, Piper Jaffray’s clean-tech banking group and PricewaterhouseCoopers Singapore for 5 years. Amrita has also developed a unique perspective on financing triple bottom line ventures via consulting work with carbon forestry developers in Indonesia, pioneering impact investment funds in West Africa and leading environmental non-profits in the US. She is a Fellow of the Erb Institute and graduated from the University of Michigan with an MBA and an M.S. in Natural Resources.